Stacey Hylen

What Kind of Results are you Getting?

If I asked you your sales figures for yesterday would you know them? If not, did you track them? Did you look at the results? Recently one of my clients starting really inspecting his sales figures and he didn't like what he saw. He has been in bus... Read >

Eat that Frog, Follow UP!

Do you find yourself dropping the ball when it comes to follow up? It is a common problem for business owners and sales people. You do all of the work to get your foot in the door; you even meet with the client and do your presentation, but then y... Read >

How to Get Out of Feast or Famine Marketing

Are you stuck in the feast or famine cycle of marketing? The majority of business owners I talk to struggle because they only market their businesses sporadically. They do some marketing and then stop when they get too busy with clients, and then when the... Read >

Are You Making it Easy for Your Clients to do Business With You?

You may automatically think that the answer is yes but do you know why your potential clients may choose your competitors? This became very clear to me last weekend when I stopped for lunch at Tim Horton's with my daughter (for the non-Canadians, this is ... Read >

Is Failure Always a Failure?

Yesterday I talked about failing enough. Today I will explore what to do when you have a failure. So you have gone out on a limb and tried something new, and the project didn't turn out the way you expected it to. What do you do now? Evaluate why it... Read >

Stand Out From Your Competition

It is very common for companies to market themselves like all of their competitors. To see an example of this open the yellow pages and look at any section. You will see a bunch of businesses that all look the same. One of my clients is an optometrist ... Read >

Are You Justifying Yourself? Value vs. Price

Do you sell your company's value to your clients or are you trying to justify your price? To justify is to defend or uphold as warranted or well-grounded. This puts you in a very defensive and perhaps adversarial relationship with your clients or poten... Read >

Energy Vampires

Are you surrounded with energy vampires, or do you only have a few? Either way you are losing your precious energy. Energy vampires are those people who suck your energy. After being with them or talking to them you feel worse than you did before the inte... Read >

When IT HIts The Fan

What do many companies do when they have an unexpected problem that arises that negatively affects their clients? They hide. They cover it up. They blame it on their suppliers. They blame it on the weather. Let me take you back to 2007. I remember a tw... Read >

Are You Ready For Oprah To Call? Paralyzed By Opportunities

Most business owners are looking for opportunities to grow their businesses, their brand, and make more money. That is why most of us are in business. As you become better at marketing, more and more opportunities will show up. Then what? You have to deci... Read >